Social proof (a.k.a. online customer reviews) can make or break a business these days and it is something plumbers – especially those in larger centers – need to be aware of. Why plumbers? Because when people need a plumber they go to the Internet and they seek social proof.
How It Works
Plumbers and plumbing companies routinely receive ratings and reviews from homeowners – whether they know it or not. Most customers now post online reviews on plumbing repair services and plumbers’ expertise on such things as drain inspections, finding and repairing hidden leaks, installations and, well…pretty much everything a plumber does.
When people need the services of a plumber – particularly for the first time – they almost always search online for plumber Vancouver reviews in their area. Most people increasingly look for customer reviews in an effort to choose the best company for their needs.
Many investigations into social proof come to the same conclusions:
* 2/3 of customers read online reviews before making a purchase decision, making authentic reviews essential for e-commerce sites
* 88% of consumers trust online customer reviews
* Two-thirds of customers are more likely to make a purchase from a site that has user reviews
* More than half of North American consumers now leave online reviews
* Site visitors who interact with both reviews and customer questions and answers are twice as likely to purchase while visiting the site and typically spend 11% more
* Consumer reviews are significantly more trusted (nearly 12 times more so!) than descriptions that come from the service provider’s website
* Online reviews produce an average 18% increase in sales
* 50 or more reviews per product/service can mean a 4.6% increase in conversion rates
Here’s the point: user reviews are proven sales drivers and something most customers now look for before choosing which plumber to call. Online user reviews increase conversions by helping to eliminate any doubts potential customers may have about a service or product.
Bad Reviews Are Helpful
As strange as that may sound, it’s true! All reviews are valuable, but a mix of positive and negative reviews helps to improve consumer trust in the opinions they read. In fact, recent stats suggest that the presence of bad reviews actually improves conversions by 67%.
Why do people who seek out and read bad reviews convert better? Research show that the fact that they are paying such close attention means they are more likely to be in purchase mode.
More than two-thirds of consumers trust reviews more when they see both good and bad scores, while one-third suspect censorship or faked reviews when they don’t see negative opinions on the page.
Where Do Customers Look For Reviews?
Certainly, having reviews on your website is a good thing. However, as previously mentioned, if all the reviews are good some potential customers will think the reviews aren’t genuine. When it comes to seeking social proof regarding plumbers in the Vancouver area, the most common places customers look are:
3. Home Stars
5. Angie’s List
Some of these sites exercise considerable scrutiny in order to ensure that all reviews posted on them are genuine, so it’s against the rules for a business to post a bunch of reviews for themselves. Research shows that consumers can be pretty good at sorting out the real reviews from the fake ones.
Getting a Feel For a Good Company
One More Thing
Search engine spiders like unique content that is regularly updated, and user reviews are a great way to attract those spiders and move your name further up in the search rankings. Also, more consumers now search for a plumber by adding the word ‘review’ or ‘ratings’.
If you’re looking for a good plumbing company in the Vancouver area we suggest theses guys.
Pioneer Plumbing & Heating Inc
Vancouver, BC V5T 3K4